// SAMPLE DELIVERABLE
WIN-BACK BOARD — HARBOR & MAIN BARBERSHOP, 8 LAPSED REGULARS
Win-back board · Aug 8, 2026| Customer | Last purchase | Days lapsed | Est. value | Touch status |
|---|---|---|---|---|
| Danny Ruiz | Fade + beard trim, Mar 14 | 147 | $960/yr | touch 1 sent |
| Priya Shah | Color + cut, Feb 2 | 187 | $1,400/yr | touch 2 sent |
| Marcus Bell | Monthly cut, Jan 20 | 200 | $720/yr | touch 3 scheduled |
| Tom Okafor | Walk-in cuts, Nov 30 | 251 | $300/yr | reply — to you |
Gaps verified against booking history before any send · $3,380/yr lapsed value on the board · 2 rebooked this month
Hi Danny — I was looking at the books and realized we haven’t seen you since your fade and beard trim back in March. Five months is the longest gap you’ve ever taken, so I figured I’d check in rather than guess.
The chair’s yours whenever — same time, same cut, no re-explaining anything. One tap and you’re booked. — Ray
Hi Priya — no pressure, just a note that your color formula from February is still sitting in your file, exactly as Elena mixed it. If the gap was about scheduling, evening slots opened up this month.
And if it was about anything we did, I’d honestly rather hear that too. Either way, good to know where we stand. — Ray
Marcus — third and last note from me. You came in monthly for two years, then stopped in January. If you found another shop, no hard feelings.
But if life just got busy, there’s a standing slot with your name on it — and your first cut back is on the house if you book before the end of August. Either way, this is where I stop writing. — Ray
Hand me the customer list. I find everyone past their buying gap, win them back in your voice, and log every dollar recovered.
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